Half of Obama's pie to Google

Time to summarize last year Barck Obama's campaign website, which as already mentioned, was the first with such a strong accent on online activities.

The total amount of spending on networks Barack Obama's staff is more than 16 million USD of which 45% occurred at Google. Compared to John McCain's staff set aside for activities in the network $ 3.6 million. This gives us an approximately 20% of the total amount allocated by a competitor and also demonstrates the perception of this medium as an effective tool to conduct their campaigns.

The following table gives the best advantage that Google has made in terms of funds received from the staff of Barack Obama.

Google's U.S. $ 7.5 million
Yahoo $ 1.5 million
Centro U.S. $ 1.3 million
Advertising.com 947 000 USD
Facebook USD 643 000
Turner Broadcasting / CNN.com U.S. $ 461 000
Microsoft U.S. $ 405 000
AOL USD 313 000
Pulse 360 222 000 USD
Quigo 195 000 USD
Collective Media 168 000 USD
Politico 151 000 USD
Blogads 149 000 USD
Time 157 000 USD
BET Digital 138 000 USD
Pontifex 137 000 USD
Washington Post 125 000 U.S. $
Undertone Networks 110 000 USD
The Weather Channel 108 000 USD
Cox Communications 100 000 USD

According to the statement of spectrum can easily be established by action taken in reaching voters. In addition to "standard" brands such as The Washington Post, Time, emphasis is placed on a network using such targeting Advertising.com, and Undertone Networks. Also called attention to the web sites devoted to politics. The result was the publication of over 151 000 USD for site Politico.

Another aspect is the high share Facebook'aw estimated earnings. It is noteworthy that after the elections expanded the activities of CNN.com and Facebook without leaving the community built around the person of Barck Obama's fate. The result of such cooperation was possible to check in the form of "status updates", who watched Obama's swearing-in streaming technology.

Do not forget also about bloggers. Blogads - the network of advertising blogging earned U.S. $ 149 000. Given the involvement of bloggers in political campaigns in the U.S. in my opinion, was the bull's-eye and the first effective "use" of this force in the electoral process.

In summary given statement may be a kind of road map, where and why to spend money on the network to effectively reach out to voters. As can be seen using a range of activities on almost every possible platfromie communication on the Internet. And most important outcomes of this campaign has not been wasted - taken further steps are created with the community.

Source: http://www.clickz.com/